Stimulating demand for low and near-zero carbon materials, fuels and chemicals through government policies.

Developed in consultation with over 100 organisations, the Green Demand Policy Playbook provides a comprehensive suite of green demand stimulation government policies for six heavy industry and transportation sectors, supplemented with implementation considerations and case studies. The playbook is intended to serve as an introduction and signpost to key policies for domestic policymakers and corporate and civil society leaders.

The ITA is a global multistakeholder initiative to catalyse decarbonisation across heavy-emittingindustry and transport sectors, that represent a third of global emissions. With expansive networksacross industry, financial institutions, and governments, the ITA brings together global leaders to unlock investment at scale, for the rapid deployment of decarbonisation solutions.

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Within three years, it aims to significantly grow the pipeline of commercial-scale, clean industrial projects to reduce emissions by 2030 and enable delivery of Paris Agreement-aligned ambition for these sectors.

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